Launched in 1999, Weekend Weekly is one of Hong Kong’s leading travel, dining & leisure magazines and has consistently been one of the most popular and widely read travel and leisure magazines in the local market.
Weekend Weekly’s website is one of Hong Kong’s leading leisure and lifestyle digital platforms. It puts together all kinds of lifestyle and entertainment up to date information, featuring travel tips, eating and drinking, as well as beauty topics and everything that is fun and interesting.
On social media, Weekend Weekly and Weekend Weekly Jetso’s Facebook & Instagram pages are both popular infotainment platforms with over 3.1M followers for eating and drinking. Their hero programmes including “Megakill”, “Best-ever Dining Award” and “Food of The Year” have all sparked heated discussions among the locals.
More’s website is one of Hong Kong’s most popular beauty/fashion/style digital platforms.
It provides an experience-sharing platform for all kinds of topics relating to beauty and shopping, weight loss and health tips, as well as anything that has to do with marriage relationships and work-life balance. Its Facebook social media platform makes use of live broadcasting and practical video footages to enrich its content, adding interactive elements to allow fans input and participation. It has achieved outstanding performance in engagement rates and views.
Anchoring on Fun, Sunday Kiss is one of the most popular parenting platforms in HK, providing trustworthy, engaging and inspiring content to empower parents.
Sunday Kiss website mainly covers contents on child-caring/parenting/education, parenting activities, health/pregnancy as well as recipes, and has already become popular among families with young parents. Thematic campaigns on Sunday Kiss platforms, such as “Dear Future Kids” and “Mom is not just Mom”, aim to inspire the audience, and had received very positive feedback from Sunday Kiss parents.
With around 40 years in the industry, Economic Digest has always stayed close to the global finance market, providing instant, accurate and precise insights on finance news. Apart from the print magazine, it also has a digital version, covering comprehensive analyses of Gold, Stock, and Currency, as well as tips on business startup, wealth management, business and property market investment. ‘Warrant Winners & CBBC’ covers detail weekly Warrant and Callable Bull Bear Contracts News.
On Economic Digest digital, mobile and Facebook platforms, engaging everyday life and creative topics are distributed to the younger generation of office workers. More interesting and creative formats are used to present tailor-made content on wealth management, workplace and middle-class consumption topics that would appeal to this target group.
GOtrip.hk is one of the most popular travel platforms in Hong Kong.
From local excursions to global destinations, the website aims at providing the most comprehensive travel guide. GOtrip.hk features blog posts from flight attendants, overseas travel experts and industry representatives to share their travelling tips and experiences.
It also regularly provides up to date news on flights, hotels and transportation packages to feed travel lovers’ yearnings, empower them to click, pack and go.
New Monday’s website content is always in the frontline of social trends, covering sports trends, gadgets and lifestyle news, movies and TV entertainment news, as well as all kinds of hit topics.
Just as its slogan says, “Be cool! Have fun with New Monday!” it’s social media platform emphasizes interactions with fans. Covering sports and new trends and technology, the content team produces a large amount of entertainment and informative content and videos to help bring the latest hit topics to its unique group of audience and fans.
Athleleisure is the new trend
New Media Group has launched a dedicated athleleisure platform “SSwagger”, exclusively for athleleisure influencers, sharing with sports lovers the latest trends and lifestyle. It also shares the athleleisure updates on fashion, sneakers, gadgets, gaming, lifestyle products and the latest sports news.
In addition to social media and online content, SSwagger also produces video programs for clients and organizes different types of activities. This platform can help line up KOLs from different sectors to brighten up publicity campaigns, enabling them to reach further, faster and look cooler, letting both readers and clients, keep on track and get swag on the new athletic lifestyle!
Madame Figaro HK
Renowned French fashion magazine, Madame Figaro, has expanded to Hong Kong, launching officially in September 2019.
The creative team behind aspire to champion the spirit and flair of Madame Figaro’s brand, exploring fashion and art in the perspectives of millennials and generation Z, and marrying the Euroasian cultures and local communities.
Backed by New Media Group, the quarterly print magazine is published alongside the brand’s digital platforms, maintaining a premium reading experience.
Operated by New Media Group since October 2001, Oriental Sunday is one of the Group’s flagship media brands.
Its website contains extensive coverage on entertainment and celebrity news. Its Facebook and social media platform also provide the most instant and latest entertainment news and information on a daily basis, including first-hand coverage of artists’ activities, celebrity live chats, on-site reporting as well as behind the scenes footages. The brand is also popular among both local and overseas readers.
An Authentic Influencer Society
Zolar is a society for authentic influencers from Generation Z, while Zparkler is a branch for members who are studying in college or have graduated within two years.
With the belief that AUTHENTICITY is the key to move people, Zolar was established to act as a perfect bridge for influencers and beloved brands, giving rise to mutually beneficial interactions, maximising the effectiveness of brand promotion by providing a one-stop influencer marketing service, from brand matching, project optimization to campaign report service. Ensuring everything goes on wheel, and continue to create win-win development.